What We Do
Public Relations + Public Affairs + Crisis + Digital + Content
Our comprehensive suite of in-house capabilities means that we can be agile in developing and launching effective and nimble campaigns – whether in multiple states with different demographics and political landscapes, throughout Florida’s diverse media markets, or laser-focused on one market.
Multistate campaigns
Florida Campaigns
Capabilities
- Strategic messaging
- Data-driven storytelling
- Media relations and training
- Reputation and issues management
- Crisis communications
- Executive visibility
- Thought leadership
- Monitoring, reporting, and analysis
- Legislative, executive, and regulatory outreach
- Federal, state, and local issue campaigns
- Ballot amendments
- Grassroots and grasstops advocacy
- Coalition management
- Issue research and analysis
- Strategic messaging
- Stakeholder engagement
- Issue advertising
- Social media management
- Content creation and design
- Digital ad targeting
- Video production
- Data analytics and reporting
- Digital dashboards
- Website development
- Market research and analytics
- Message testing
- Opinion surveys
- Focus groups
- Policy papers
- Data visualization
- Online monitoring
- Branding
- Advertising
- Graphic Design
- Video Production
- Animation
- Crisis planning and training
- Issue and crisis management
- Strategic messaging
- Media relations
- Stakeholder coordination
- Social media monitoring and management
Industries
Health Care
Education
Clean Energy / Sustainability
Non-Profit
Financial Services
Trade Groups / Reg Industries
Our Approach
Every campaign starts with research to uncover actionable insights that drive strategy. That means a deep dive to understand audiences – what motivates them, who influences them, how to most effectively reach them, and what messages will move them. Based on those insights, we craft a communications strategy that weaves together tactics to generate highly credible earned media, extended through select paid media tactics and high-value, engaging content specifically designed for our clients’ owned platforms and shared by recruited partners and allies.