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Launching a New Brand In a New Market – Sachs Media

Case Study

Kroger

Launching a New Brand In a New Market

When America’s largest grocery chain needed to introduce its delivery-only business, Kroger Delivery, in South Florida, it tapped Sachs Media to make connections and come up with innovative ways to raise its profile.

We escorted Kroger executives on a tour of TV and radio stations from Miami to West Palm Beach, where we delivered Kroger goody baskets to news desks, yielding some instant interviews and coverage.

Leveraging our relationship with iHeart Media, we negotiated a sponsorship of Operation Hurricane Watch – an educational campaign to help listeners prepare ahead of any hurricane heading to South Florida that incorporated information about Kroger delivery. By connecting our client with Florida International University we fostered a partnership to help food-insecure college students by restocking an on-campus food pantry with staple grocery items, and forged a business relationship between Kroger Delivery and both the university and its students.

Media coverage in 6 major media outlets from Miami to West Palm Beach with 43,202 media impressions

6,174,000 on-air impressions and 123,933 streaming impressions from Operation Hurricane Watch